CELINDE EXPERIENCE

HAPPY KINDNESS DAY

BE THE CHANGE YOU WANT TO SEE IN SOCIETY

OnNovember 13, the International Day of Kindness is celebrated worldwide to reaffirm good deeds among people and to encourage solidarity and empathy with all citizens of the world.

WORLD KINDNESS MOVEMENT

In 1998, the World Kindness Movement proclaimed WORLD KINDNESS DAY, following a convention in Tokyo of institutions and associations to defend kindness in society and with the commitment to unite to build a kinder and more compassionate world.

"In a world where there are multiple religions, races, political and gender positions, it is necessary to find a meeting point where the human reigns above all."

Goodness involves spreading positive values, being respectful of people, nature, animals and the environment, in line with the Sustainable Development Goals set out in the 2030 Agenda.

THE FRISBEE OF KINDNESS

Kindness as a universal value must transcend in our society to achieve a better social coexistence among people and countries.

Any action, whether by an individual or a country, can affect those living thousands of miles away, triggering, for example, extreme weather events or wars that result in hindering global progress towards achieving the Sustainable Development Goals (SDGs).

"In a world where you can choose how to be, be kind."

At CELINDE we are aware of all this, and we reinforce year after year through our social responsibility seal (RSA+) our ethical, social and environmental commitment in compliance with these objectives.

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MIRROR NEURONS

Kindness has a specific area in the brain that shares the same neural mechanisms as empathy. These two human values are naturally integrated in the network of "mirror" neurons.

"Mirror neurons allow humans to understand the feelings of others and establish connections between other people. When one person observes another person acting, thinking or feeling, small electrical triggers are produced in the brain that activate that received signal."

Mirror neurons influence our emotional behaviors, allowing us to understand the feelings of others. In addition, they benefit our brain with a positive effect on the immune system, increasing the production of serotonin, responsible for regulating mood and reducing anxiety states.